Privacy Policy

1. Introduction

Shiny District Electronics ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website shiny-district.com or use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you provide directly to us, including:

• Name and contact information (email address, phone number, postal address)
• Payment information when making purchases
• Account credentials and preferences
• Communication preferences and history
• Product reviews and feedback

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

• IP address and location information
• Browser type and version
• Device information and operating system
• Pages visited and time spent on our website
• Referring websites and search terms
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for various purposes, including:

• Processing and fulfilling orders and transactions
• Providing customer support and technical assistance
• Communicating with you about products, services, and promotions
• Improving our website, products, and services
• Personalizing your experience and recommendations
• Analyzing website usage and performance
• Preventing fraud and ensuring security
• Complying with legal obligations

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Consent: When you have given clear consent for specific processing activities
• Contract: When processing is necessary for performing a contract with you
• Legal Obligation: When we must process data to comply with legal requirements
• Legitimate Interest: When processing is necessary for our legitimate business interests

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our business
• Payment Processors: With secure payment processing companies to handle transactions
• Legal Requirements: When required by law, court order, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Protection: To protect our rights, property, or safety, or that of our users

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our cookie usage, please refer to our Cookie Policy.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection practices
• Secure data storage and backup procedures

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:

• Account information is retained while your account is active
• Transaction records are kept for 7 years for accounting purposes
• Marketing communications data is retained until you unsubscribe
• Website analytics data is typically retained for 26 months

9. Your Rights

Under applicable data protection laws, you have the following rights regarding your personal information:

• Access: Request access to your personal data
• Rectification: Request correction of inaccurate personal data
• Erasure: Request deletion of your personal data
• Restriction: Request restriction of processing
• Portability: Request transfer of your data to another controller
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for consent-based processing

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

10. International Data Transfers

If we transfer your personal data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:

• Adequacy decisions by the relevant authorities
• Standard contractual clauses approved by the authorities
• Binding corporate rules or certification schemes

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

15. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters: